Women in Business - Cause Marketing

The Lisle Area Chamber and the Naperville Area Chamber of Commerce invites all Members and nonmembers to attend the Women In Business breakfast on July 11 from 7:30-9 a.m. at the Hilton Lisle/Naperville located at 3003 Corporate West Drive in Lisle. This month, Judy Phillip and Tom Duffey from Your Cause Marketing Edge will present “How Doing Good Can Help Your Business Do Well”.

Helping others may help yourself and your business! Most consumers are willing to switch from one similar brand to another if the other brand is associated with a good cause. Learn how forming allegiances between businesses and nonprofit organizations can improve awareness which will ultimately increase profits or funds for each organization.

During this intriguing presentation, Judy Phillip and Tom Duffey of Your Cause Marketing Edge will explain how your for-profit business or nonprofit organization will gain increased visibility by building a successful relationship between business and nonprofit. This partnership can then be added to your marketing plan, boosting existing efforts to increase awareness for both organizations.

Judy and Tom will also identify the steps a business or nonprofit needs to take to find the right business/nonprofit relationship, create an action plan to produce a win-win scenario for both entities.  Businesses will receive greater awareness and increased brand image while nonprofits build awareness for the cause, increasing resources and support.

About Your Cause Marketing Edge
Your Cause Marketing Edge is a consulting firm founded by Judy Phillip of Extra Edge and Tom Duffey of THD Business Advisors to provide advisory services to for-profit businesses and nonprofit organizations, with respect to building businesses with heart. Your Cause Marketing Edge helps businesses and nonprofit organizations form strategic alliances to optimize the effectiveness of the relationships. Their goals are two-fold. First, the corporate goal is to help businesses learn how they can do well by doing good for others. Second, the not-for-profit goal is to help those organizations form relationships with corporate partners to provide resources, volunteers, services, funding, events, etc.

The cost for the Women In Business breakfast is $25 for Members and $35 for nonmembers. Add $5 if you pay at the door. Register online at www.naperville.net.

You do not have to be a Chamber member to attend WIB Breakfasts! Please join us. And gentlemen, please feel free to join us too! 

Women In Business Breakfast costs $25 for Members and $35 for non-Members and must be paid for in advance or at the door. Contact Jill Eidukas at 630-964-0052.